Forget Dagwood dogs, Devonshire teas  & the infamous Ekka Strawberry Sundae – this year’s Ekka from Aug 11 – 20 promises to be a true fashion feast !

From the farm to the runway, the Ekka’s iconic Natural Fibres Fashion Parades will be amped up this year with a range of new initiatives thanks to the expert guidance of stylist and this year’s Fashion Event Director Laura Churchill.

The Natural Fibres Fashion Parades will feature a line-up of 27 women’s and menswear designers from across Queensland interpreting natural fibres of cotton, wool, silk and leather in 30 shows  with their ‘Back to Nature’ theme.

Brisbane designers featuring in this year’s Natural Fibres Fashion Parades include White Label Noba, Daughter of the Moon(pic below)  Tengdahl, Urbbana, Sticks and Stone, Pia Du Pradal, Gail Sorronda, George & King, Sacha Drake, Irma J Smith, Maiocchi, George Wu, Wil Valor, Wendy Makin and Darb Bridal Couture.

In addition, four regional designers have been selected including Nikke Horrigan (Ipswich), Ella and Sunday (Sunshine Coast), Tyler Giudes (Townsville) and Alexander Kennedy (Toowoomba).





Where: Entertainment and Fashion Stage

When: 12:30pm, 1:30pm & 2:30pm DAILY

“Audiences can expect to feel immersed in Queensland countryside with each of our shows.” says Laura Churchill.

While the textile supply chain sees most raw materials processed into finished fabric overseas, Laura is keen for audiences to appreciate that Queensland grown raw materials are going full circle and back into Queensland designer fashion.

“What is exciting is that this year’s Natural Fibres Parades will see Brisbane entrepreneur, Meriel Chamberlain revealing how she is producing the first 100 per cent locally grown and finished cotton fabric right here in Queensland as part of our ‘Fibre to Fashion’ conversation series.”

Be sure to follow @ekkafashion on Instagram to see the Natural Fibres Fashion Parades’ journey.



Where: Main Arena Monday August 14.

In 2016 Ekka brought to life the Fashions on the Field Competition – a brand new fashion and glamour competition open to the public, which runs concurrently with the thoroughbred horse events in the Main Arena.

Entrants of the Fashions on the Field Competition will also be invited to a special Luncheon; where for $60 they will receive a two-course meal following the winners’ presentations held at the Royal Queensland Steakhouse presented by JBS Australia – home to the nation’s best steak, lamb, wines and cheeses.

Luncheon menu

There’s still time to plan the perfect show-stopping outfit, with entries now open.

Enter here: 



Where: 3:00pm Saturday 12 August on the Entertainment and Fashion Stage

The Natural Fibres Make & Model Competition has been run by the Queensland Ag Shows (QCAS) for over 25 years.  The competition is designed to showcase the Queensland’s primary industries as well as our amateur and semi-professional dressmakers and designers.

The outfits must have a minimum of 60% natural fibres content.

Follow the QCAS Natural Fibres Fashion Competition here: 




11-20 AUGUST 2017 


Click here for the full round down on all things EKKA  2017 fashion