I have loved Bianca Dye as a bold , funny & thoughtful radio & TV broadcaster since her early days on Nova and my publicist days in Sydney, so it was lovely when I was asked by ARN Sydney to style the new #1 breakfast team Bianca, Terry & Bob for 97.3FM billboards/bus/OOH campaign.
Huge thanks to my dream team of assistants on the shoot – Cate Massi from @individualstyle101 and Saffy my legend on the steamer most of the day with a smile on her face.
The tagline for 97.3FM is – Fun, real, Brisbane so I made sure that in addition to the brief I strategically made sure all the styling had that vibe of being fun and relatable.
I also wanted to try and use a few local designers too and be achievable budgetwise for 97.3FM listeners.
Sourcing bright fun colours in winter proved a bit of a challenge but I am really happy with the results.
I guess it was a bit of a compliment that the talent loved their pieces so much that very little was returned.
More pics to come as they get released.
We shot images for billboards, publicity, buses, Outdoor, bus shelters and even squeezed in some solo publicity shots for Bianca.
Who doesn’t love a jumpsuit and this was so amazing everyone on the shoot wanted to Add to Cart… effortless – popped it on and instant style – perfect statement piece.
Jumpsuit – Forever New – Jessie Kimono Sleeve
still available sizes 4 – 16 $129.99
Purple Pom Tassel Earrings – SFH Designs – Buy Now $24.95
See it on a billboard, bus and outdoor near you !