La Dolce Vita – New Styling & Creative Direction for SunSoaked Swim Resort

Written by Sally

A year ago I met Kate Davis-Steer the designer and founder of  SunSoaked swim & resort at the media launch of the Brisbane Fashion Weekend.

I was struck by her amazing UPF 50 + luxurious swimsuit designs on the runway and immediately went to introduce myself.

What has followed has been a lovely meeting of the minds and a friendship to boot.

Firstly I was asked to work at a few pop-ups doing some style workshops, then Kate realised my marketing and comms background , asked for a strategy day.

When I handed her the action list – she said but who is going to do all this ?

One of her key priorities was getting instore at a major retailer.

I asked ” Where do you want to see SunSoaked ?”  her response ” Sunburn boutiques” … fast forward 9 months and I was proud to make it happen.

Then we set about the core campaign shoot  – it was important for Kate and I that the brand walked its talk and if Kate believed in her brand and her attention to fit that women of all shapes, sizes and ages look and feel great in SunSoaked then let’s show other women exactly that.

First up,  the key campaign images … we decided for the first time to have two models and just be part of the change – creating content that is size diverse when most mainstream swimwear brands only use size 8 swimwear models.  We decided to cast – Cami – a size 8 and Olivia a size 14,  ridiculously considered plus size by the fashion industry but the perfect two women to give us that Italian European allure.

Inspired by vintage Italian films and 1960s editorial shoots – we went for a distinctive sophistication – not too overdone but definitely not boho.

So proud of this campaign “La Dolce Vita” …next stop creating the #SunSoakedSisterhood

 

 

 

Shown Top to Bottom – Shop at SunSoaked.com.au now

Pic 1. Olivia wears JANIE one piece Floreale, Cami wears MARQUESSA one piece Floreale, BRIGIT swim top Floreale

Pic 2 Cami wears EMMA long sleeve one piece swimsuit in Prendimi

Pic 3 Cami wears EMMA long sleeve one piece in Sotto la Palma

Pic 4 Cami wears ALICIA one piece with SIENNA maxi skirt in Acquerello,

Pic 5 Cami wears LUCIE in geometrico and Olivia wears in Sotto La Palma

Pic 6. Cami wears JANIE one piece in nero

Pic 7. Cami wears JANIE one piece in Zingara

Pic 8 Cami & Olivia wear JANIE one piece in nero

 

 

 

 

La Dolce Vita SunSoaked SS17/18 – CAMPAIGN CREDITS 

Creative Director/Stylist: Sally Steele
Photographer: Mike Curtain /
HMU: Dale Dorning

Models: Camille ( Chic Brisbane) Olivia (Bella Management)

Hat: Felicity Boevink Millinery

Other accessories: Stylist’s own

location La Maison Pacificque Casuarina, NSW

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