Meet Sally


“Dare More – Care Less ™ ”  Sally Steele

Why I do what I do

With over 20 years experience in marketing, communications & branding, the essence of what I do is …

maximise potential.

I have been working in the film, media & fashion industries for well over two decades and as a busy working mother over forty to two wee girls, I know all too well about the challenging reality of maintaining personal style and looking a bit more polished on a daily basis.

I really like people. And I get a wee buzz out of making someone happier. True – daggy to say outloud perhaps, but true.

But as I age I am bored, frustrated and want change.

Bored of media and companies telling women (and men) how they should think, dress, feel about themselves and behave.

Bored of slick glossy Instagram feeds that show perfectly stylish people leading dream lives.




Life is not perfect – Excuse my French but hey I am Glaswegian – Fuck Perfection.

I am not perfect but I am happy – with who I am – my family & friends – my body – my imperfect messy life.

So I like being a game-changer. Mix things up a bit

Which is why my business tagline is Dare More – Care Less

Dare More – Care Less ™

I don’t just help my clients choose killer clothes and curate a wardrobe that has a story and a real connection to who they are now.

I help them ditch the negative self talk,  learn how to understand their true value and know that they are enough and to enjoy the present – which is really all we have.

I help my clients love themselves a bit more for who they are now on the messy, gorgeous journey our lives really are.

Not in 10 kilos time.

Not if they got this injectable or got rid of that wrinkle.

Not if this bit or that bit was smaller, thinner, firmer, younger.

Not if they bought that cool dress, watch or designer bag.


Then I show them what they can look like on the outside and feel like on the inside if they wear clothes that fit, flatter and are fun.

I empower them to ignore the media messages they hear, reboot their mindset and change the way they think about themselves and how they express who they are.

Be their Bold Selves.

Many Personal Stylists out there focus on outdated rules,  80s colour charts and a list of current trends to try and fit you into their categories of what to wear, learnt from a 3 day Personal Styling crash course that comes with free bonus certificate and a cookie cutting set.

That is not who I am. 




There are 100’s of makeover shows,  How To guides  & body shape rules out there. Most TV morning  shows & Women’s magazines  are awash with regular from Drab to Fab type stories & we all gasp at the dramatic Before & Afters.

Anyone I know can trot out the stats about women on average wearing only 20% of their wardrobe  but for me






Style is not formulaic.

Style is as individual as one’s fingerprint. 

As well as being well versed and well-trained in how to flatter the countless diverse body shapes and proportions I’ve encountered in hands-on experience working with hundreds and hundreds of different men and women of all ages I am also a rebel.

Your Personal Style is the essence of your individuality communicated through your clothes. 

As a Stylist for the Individual I provide clients and followers with the knowledge, resources & guidance they need to discover their inner style, express their individuality, and feel confident in pulling together a  look effortlessly that flatters their own unique and wonderful body as it is right now for the lifestyle and budget of their current reality.

My clients are ordinary men and women who want to truly embrace their own style – keen to break out of the bland suburban Mum and Dad uniform and inject a bit of personality, polish and individuality to their look.

This is not just about how you dress, I get down to the core of how you feel about yourself, your life now and help you to move forward and unlock your true potential. I care about the person underneath and what is really going on.

I work from the inside out. A style mentor if you want. 

My own style is eclectic and fashion forward  –  Style is a form of expressing how I feel that day or inspired by the world around me.

I am all about happiness, self love, positivity, embracing who you are and making the most of what you have been given. I do not promote cosmetic surgery, botox, fillers or over-consumerism – I help clients really connect with what makes them happy and love what I do.

It is so easy to lose your Inner Style. I know. 




Children, Serious Illness, Stress, Grief, Overwork, Surgery, Divorce, Remarriage – even just the reality of our busy lives has an impact and can easily push Style to the back of the queue.

In the last 9 yrs, I have had my fair share of Style Challenges and have been completely demoralized. I was never high maintenance, but before kids I would spend about 45mins getting ready  – now like most parents or people caring for others, if I have a full uninterrupted 10 minutes to get myself together in the morning without vegemite fingers prompting an outfit change I punch the air Whoo- Whoo !

Despite the challenges I have realised  that I NEED to express a piece of myself in what I am wearing every.. single.. day. It doesn’t have to be much but the difference it makes is huge to my mindset, energy levels and mood.

But this is your journey not mine and I will help you love yourself a bit more, love your clothes a lot more and have confidence to dare and play more !

After all – it is only dress ups !

Style is being yourself on purpose.

It’s all about embracing and enjoying the person you are, the shape you’re in, the stage you’re at and the life you are leading at the moment.. with Style !

Whether it’s for you, your partner, mother, daughter, son, sister, wife, work colleague or friend.

Want to see what clients say about the experience – click here for some testimonials.

For services click here.

STEELEMyStyle is here – so get in touch










Sally Steele is director and owner of Style, Image and Brand Consultancy STEELEMyStyle providing services to everyday Men & Women, high profile individuals, organisations, brands, small businesses , government and corporations.

With over 20 years in Strategic Marketing, Branding & Communications in the Film, TV, Entertainment industry Sally has unrivalled expertise and insight into maximising individual potential. Whether helping someone out of a style rut or completely rebranding an individual and their business Sally has the connections, strategic knowledge and ability to take clients and their projects to levels they had not even imagined possible.

Businesses, Brands & Campaigns

With her background in Strategic Marketing, Branding & Communications, working with brands, companies, events, festivals coupled with her styling skills & her incredible Little Black Book of trusted photographers, graphic & web designers, Sally is able to take businesses and project manage a strategic campaign to completely rebrand individuals, corporate identities, websites, collateral etc.

Interested in Strategic Branding Services ?

Get in touch click here



Welcome to STEELEMyStyle !

Need a Style mentor, Personal Shopper or Image Consultant in Brisbane & beyond ?

Want a Style Makeover or help getting out of a Style Rut ?

For services click here 

Contact Sally now  


My name is Sally Steele, and I run a rather unique mobile business as Style Mentor, Personal Shopper & Image Consultant in Brisbane. I also have clients in other Australian cities, as well as overseas.  I am also an Australian fashion, life & style blogger with a distinctive point of view, resulting from my colourful, well-travelled background and career experience.

A Glaswegian by birth, I studied French Literature at St Andrews University and the Sorbonne in Paris before spending as much time as possible in the fashion capitals of the world.  Since then, I’ve worked all over Europe, as well as Pakistan, Thailand, Japan, the Middle East, and Australia.

Before moving to Brisbane, I was the managing director of Gallus & Co, a Sydney Marketing & Communications agency. In that position, I worked with countless renowned celebrities including Cate Blanchett, Russell Crowe, Geena Davis, Nicole Kidman, Hugo Weaving, Richard E Grant, Sam Worthington and Abbie Cornish. This invaluable backstage pass to the film, TV and fashion industries over the years means I know that the only difference between stars and everyday folk like us is a team making them look & feel good and a good dose of attitude – I know I can make anybody look like they belong on the A-list !

I am also on social networks including  Facebook Pinterest Twitter Instagram – come and say hello !

Get in touch or read more about STEELEMyStyle Personal Styling, Shopping, Wardrobe Consultancy & Style Makeover Services – click here