As a woman, happily in my 40s, who loves fashion I often feel frustrated & bored looking at instagram feeds, magazines or browsing through catalogues and websites which are just awash with young models or older women who’ve not only had botox, fillers and some kind of “work” but have been photoshopped within an inch of their lives, who are meant to represent and inspire women like me.
Real Style has substance & a true sense of individuality.
In my work as a Style mentor I work closely with men and women who have a strong sense of self in other areas, money to spend, and are keen to have more fun with their clothes, but feel under-represented in the images we are presented with and can’t really imagine themselves in the clothes they dream of wearing.
Brands do themselves a huge disservice by ignoring this enormous & lucrative potential consumer group.
As a stylist and writer of this blog I often get sent pieces from brands to style & photograph.
As much as I love a dress-up my real love is styling and making other people look awesome, so when H&M sent me these 4 pieces this week I thought – let’s shake things up a bit – let’s do something new.
Continue reading “Real Style: Karen wears new H&M” »