Dare More – Care Less ®

Sally Steele is director and owner of STEELEMyStyle – a Strategist, Mentor and Speaker providing services to individuals, brands, business owners, entrepreneurs, organisations, governments and corporations.


A Glaswegian by birth, Sally Steele, the daughter of an ex-pat, spent most of her younger years living and travelling extensively in Europe, the Middle East and Asia.

After finishing her Masters at University of St Andrew and the Sorbonne, Paris, Sally initially worked as a Cultural Protocol Liaison in Japan for several years,  before returning to London and working in Market Analysis, Brand Direction and Trend Forecasting for  brands incl Evian, Calvin Klein & The Body Shop.

Sent to Australia in 1996 on a fact finding mission to write trend forecast reports on the Australia and New Zealand consumer markets she realised one thing – that she wanted to emigrate.

In order to qualify for the maximum points Sally returned to Scotland and did a Post Grad in Secondary School Education at Strathclyde University and a BA in German at University of Stirling  concurrently to be able to graduate in 1998 as the only teaching candidate offering  French, German & Japanese to secure a rare permanent teaching position. Gaining the necessary points to emigrate over 3 years teaching modern languages Sally emigrated to Australia in 2001.

On arrival in Australia in 2001, Sally took up the invitation to work with Troy Lum at Dendy Films in secondary marketing and then marketing, comms and publicity and continued to work with his new company Hopscotch (now eOneANZ) from its inception and is responsible for over 150 Film, TV strategic comms campaigns and coverage of some of the most seminal independent films of the last 15 years.

Sally has also worked in a strategic marketing & comms capacity with brands including The Sydney Film Festival, SBS, Samsung, Tag Heuer, James Squire, Van Heusen, 97.3FM, BBC Worldwide, Red Bull, Audi, APSA awards and National Geographic Channel.

Her extensive experience has led her to be called upon for a broad spectrum of consultancy services across Marketing & Communications, Sponsorship & Branding, Media & Social Media management, Celebrity Partnerships, Community Engagement & Strategic Government Stakeholder Relationships as well as speak at events for organisations and fundraisers such as Brisbane City Council, Wesley Breast Clinic, The Melanoma Institute of Australia, Sids and Kids, Design Institute of Australia, NIDA, Endeavour Foundation.

Since first moving to Brisbane 7 years ago, and the styling & branding arm of the business created to meet the needs of creating a business that was family-friendly  has evolved into Mindset Coaching, Authentic Branding and Personal Mentoring for women facing identity, career, branding, marketing & comms and business challenges.

In 2016 she set up her SpotMyStyle online community with the hashtags #SpotMyStyle & #realstreetstyle to help clients and women who connected with her through her online blog @STEELEMyStyle to celebrate individuality,  beauty diversity,ageless style, style creativity, sustainability and self expression. The now global community has passed 100k posts with women of all ages, shapes, sizes and ethnicities joining inand providing strong body diversity media messages for women everywhere.

A working mama  in her late forties with two kids, Sally is only too aware of the everyday reality of  “Life Jenga” but helps individuals, brands, entrepreneurs, events, businesses, audiences,  government agencies, cultivate self love,  change mindsets, maximise potential and make big ideas happen.

Sally lives in Brisbane, Australia with her 2 young daughters and husband of 20 years.

Dare More, Care Less is her first book and will be released in 2019.

Why I do what I do

With over 20 years experience in marketing, communications & branding, the essence of what I do is …

maximise potential

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Sally offers Personal Styling, Personal Shopping, Image & Wardrobe Consultancy and Personal Mentoring and has a valued and trusted dream team including hairdresser & makeup artist, photographer, assistant stylist and beauty consultant for makeovers, fashion shows, events and shoots. As a busy working mother to two small children, Sally is very aware of the challenging reality of maintaining personal style and looking a bit more polished on a daily basis. Sally provides her individual clients with the knowledge, resources & guidance they need to discover their inner style, express their individuality, and pull together a great look effortlessly.  She is a stylist for the individual.

Get in touch click here

Businesses, Brands & Campaigns

With 20 years background in Strategic Marketing, Branding & Communications, working with companies, events, festivals coupled with her styling skills Sally is able to take individuals and their profile and businesses and project manage a strategic campaign to completely rebrand individuals, corporate identities, websites, collateral etc.

Sally has a long standing relationships with trusted photographers, editors, filmmakers, graphic designers, web designers and media across Australia to ensure she can pull together the perfect team for the project.

For those seeking wider Strategic Marketing & Communications services Sally also continues to run her Strategic Marketing & Communications Agency providing services for the Film, TV & Entertainment industry  with over 100 Film and TV release campaigns to her name working with some of the world’s most renowned actors and directors including Russell Crowe, Cate Blanchett, Richard E Grant, Sam Worthington, Joel & Nash Edgerton and with clients including Sydney Film Festival, Van Heusen, APSA, Hopscotch Films(now eOne Anz) Samsung.

Get in touch click here


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