Sally Steele is one of Australia’s leading Stylist, Strategists, Mentors & Speakers about style, self love, sustainability and soulful branding. 

“Style is an Inside Job”  is at the core of Sally’s Personal Style philosophy in her work as a Personal Stylist and Wardrobe Curator.

Born in Glasgow, Scotland as the daughter of an ex-pat Sally Steele has lived, studied, travelled & worked extensively in Europe, Asia & The Middle East before emigrating to Sydney, Australia in 2001. After graduating from University of St Andrews, Sally’s early career saw her work in Japanese Market Analysis, Brand Direction and Trend Forecasting for Evian, The Body Shop & Calvin Klein.  Once in Australia Sally developed her career in Marketing  Communication, Events and Strategic Consultancy with clients across film, TV, fashion and lifestyle.

Sally has devised and executed over 150 film, lifestyle & event marketing, brand & comms campaigns and worked with some of the biggest Australian and global brands & organisations including Samsung, ABC TV,  Tag Heuer, Event cinemas, Hopscotch, QT hotels,  SunSoaked, Austereo, James Squire, Red Bull, Dendy Films, APSAs, BBC Worldwide, Blue Tongue Films, National Geographic Channel to name a few.

Her extensive experience has led her to be called upon for a broad spectrum of consultancy services across Marketing & Communications, Sponsorship & Branding, Media & Social Media management, Celebrity Partnerships, Community Engagement & Strategic Government Stakeholder Relationships.

After moving to Brisbane in 2010, Sally’s styling and branding arm of the business has evolved into personal styling, mindset coaching, branding workshops and mentoring for women facing identity, career and business challenges.

In 2016, Sally set up #SpotMyStyle #realstreetstyle hashtags on instagram to celebrate individuality, beauty diversity, ageless style and self expression. The now global movement has surpassed 130k posts with women of all ages, styles, sizes, shapes and ethnicities involved.

A natural optimist and believer that “Self Love is your superpower” Sally is often asked to speak about style, self belief, strategic marketing, conscious consumption and building a bold and authentic brand by many organisations and corporations.

Sally lives in Brisbane with her husband and 2 young daughters.

Dare More, Care Less ® is her first book.

It is instores mid 2019  – Pre Order Here 

About Dare More, Care Less ®

Dare More, Care Less ®

Stylist, Strategist, Mentor & Speaker Sally Steele @STEELEMyStyle knows that “Style is an Inside Job ®” and after being in the wardrobes/changing rooms with 1000’s of women she knows a soulful, holistic approach to creating a bold individual personal style is the key to creating confidence that will have a knock-on effect into the rest of your life.

Get curious, learn how to give yourself a Mindset Makeover, understand how to Ditch the Inner Bitch®, become your Inner Cheerleader and develop a bold Personal Style as the first step to shaking things up and getting out of your rut.

As a working Mama of 2, Sally Steele understands the realities of life and focuses on High Impact, Low Maintenance ®styling that allows anyone to curate a wardrobe full of versatile, loved pieces that express your personality no matter what real life might be throwing you.

Learn to love yourself a bit more, see your potential, have more fun with fashion and with your renewed sense of self love and confidence push yourself to Dare More, Care Less® and live your life in full colour !

Standard Price: $29.99AUD  + $8.50AUD shipping Australia wide