With over 25 years background in Strategic Marketing, Branding, Communications & Partnerships working with individuals, brands, companies, events, festivals, Sally has the expertise to either create, execute or project manage a strategic campaign to elevate brand profiles, rebrand individuals, corporate identities, websites, collateral etc or just ensure campaigns are “on message and on brand”.

What Sally Does

  • Enables confidence
  • Challenges Mindsets and behaviours
  • Maximises Potential
  • Amplifies Profile
  • Makes Ideas Happen
  • Builds meaningful brand connections & partnerships
  • Creates engaging, strategic & authentic branded content

What Sally Knows

  • Publicity Strategy & Management
  • Digital & Social Media Campaign Strategy
  • Social Media Training
  • Sponsorship & Promotional Partnerships
  • Market Research & Trend Forecasting
  • Corporate Partnerships
  • Strategic Connections
  • Styling & Image Consultancy
  • Motivation, Mindset Mentoring  & Empowerment
  • Brand Management
  • Event and Red Carpet Management Consultancy
  • Creative Direction
  • Project Management
  • Business Development & Market Opportunity Targeting
  • Stakeholder Relationship Management

Who Sally Works With

  • Creatives
  • Small Business owners
  • Entrepreneurs
  • Retailers, Cafés, Restaurants
  • Keynote Speakers & Thought Leaders
  • Brands & Corporations
  • Ad Agencies & Production Companies
  • Start ups & Solopreneurs
  • Service Industry Professionals
  • Events & Festivals
  • Producers, Directors,
  • Corporations, Not for Profits, Government

Interested in Strategic Consultancy Services ?

Strategic  Marketing & Comms Consultancy

Are you…

Wanting to elevate your personal or brand’s profile but need someone who can see your potential and the big picture ?

Looking for someone who can see the essence of your brand and translate that into all areas of your business branding & personal style & communication ?

Needing someone with contacts, time  and inclination to get creative – or a solo business owner who needs someone savvy to bounce ideas off and support your event, brand launch or rebrand ?

Keen to identify new opportunities for your brand and business but unsure where to start or who to trust ?

Want to collaborate and set up partnerships but don’t have the know-how or time to make it happen ?

Looking for someone with great connections and recommendations in the creative industries to get a world class result and impact ?

Keen to get involved in social media but unsure of where to start ?

Wanting a like-minded individual who speaks your language to help your brand and business get the profile and exposure it merits ?

Need someone who doesn’t bamboozle you with jargon and analytics but has the know-how, expertise and experience to mentor you to where you want to take your brand and business ?

Then get in touch with Sally Steele.

3 hr Brainstorm Session 

+ Strategic Starter Action Plan  – $ 2800 + GST 

A great way to get started with Sally – want to kickstart your next steps – let Sally help you in just a matter of hours and give you direction and insight into how to maximise the potential of your brand, business, event or consultancy.

Interested ? Get in touch click here

Business/Brand Mentoring Program

Sally has long standing relationships with trusted photographers, editors, filmmakers, graphic designers, web designers and media across Australia to ensure she can pull together the perfect team for the project and get your story to your desired demographic.

In addition to her strategic marketing and comms knowledge and expertise, Sally can also provide styling, creative direction and project manage your campaign from start to finish.

Sally offers consultancy for those seeking to gain insight and knowledge from her international life & career experience, whether they are keen to understand how to have a better work/life balance, advice on how to take their careers in a different direction or how to take themselves, their brands or their businesses to the next level.

Over the last 25 years Sally has worked with diverse brands ranging from Evian, The Body Shop, Samsung to James Squire, Tag Heuer, Sydney Film Festival,  Hopscotch films (eOneAnz) and SunSoaked.

Her entrepreneurial approach, knowledge, experience, optimism and think big mentality gives anyone the access to a campaign worthy of million dollar brands and organisations.

For clients who have already done hr Strategic Starter Session & have an action plan – there is the option to keep working with Sally and have the support, know how and accountability.

2hr (Casual) Business Mentoring & Strategy Session $950 + GST

  • Open to clients who already have done a 3hr Strategic Starter Session & have an action plan.

3 mth Ongoing Mentoring Program $2900 + GST

  • Includes 1hr face to face a month
  • 1 x 30 min phonecall /mth
  • unlimited email correspondance

Bespoke Project Consultancy

This is for clients who want the whole package – Sally’s expertise and know-how as a Strategic Consultant but also want to engage her skills in executing the Strategic Marketing & Communications plan.

Whether you have a project that you want Sally’s help with or want Sally’s strategic brain “on call” she  can create a tailor-made package for your specific needs.

Retainers start at  $12,000  + GST
(Based on 1 day a week)

CONTACT Sally now


  • 50% of fees payable in advance of start date then direct weekly /monthly payments.
  • Minimum timeframe will be agreed in writing prior to engagement commencing.
  • All parking, flight, taxi fees are responsibility of the client unless agreed in writing prior.
  • For interstate travel – approved accommodation, business class & per diems of $100/ day are responsibility of the client unless agreed in writing prior.

What People Say

“Hopscotch (now Eone/Universal) worked with Sally Steele for many years and she was a big part of our early success. Sally possesses great strategic knowledge about marketing and communications. She is also an excellent communicator and a pleasure to work with.

I would not hesitate in recommending Sally for she is without doubt one of the leaders in the field.”

Troy Lum, CEO Hopscotch (now eONeAnz), Producer – “The Water Diviner”, “Saving Mr Banks”.

“I have known Sally Steele for over 14 years, working with her through my roles as Senior Guest Producer/Booker on TV shows including ROVE (9 years) and Good News Week, Consultant to the Ellen DeGeneres Show, and events including the ARIA Awards, ASTRA Awards and through to my current position as Talent Producer at Tropfest Australia / Tropfest. Sally is an extraordinary individual,  with an impressive range of industry contacts, her genuine nature and impressive ability to attain support for whatever project she is involved in, has earned her an outstanding reputation in the industry in Australia and internationally. Sally’s endorsement of a project or initiative means a lot and she has the ability to follow through and make things happen, achieving great results for whomever is lucky enough to have her on their team.”

Anne Haebich – Talent Producer – Tropfest / Weekly With Charlie Pickering – Consultant – Ellen
Sally worked with me consistently for over 12 years and strategically helped us to develop Blue-Tongue Films into a Collective and a renowned international brand –   Is there anything that can stop her ? – maybe Kryptonite !”
Nash Edgerton – Filmmaker, Stuntman, Producer, Co- Founder of Blue-Tongue Films Collective

I just wanted to put in writing what an amazing and special opportunity I had in working with Sally Steele in a Strategic Marketing and Comms capacity for “Bra Boys”, the follow up film “Fighting Fear” and subsequent campaigns ever since.

Having run large companies in both the fashion and film industries I can NOT speak highly enough about Sally’s work approach, creativity, style, morals and work ethic. Sally is a business force of nature and I cannot recommend her highly enough as a key part of a plan and a team. 

It would be safe to say that “Bra Boys” (as the number 1# Australian
Documentary ever!) or any of the campaigns  and projects she has been a part of would NOT have achieved their success without Sally being involved at the highest level

Michael Lawrence – Producer – (Bra Boys, Fighting Fear, You & Me, Uncensored with Michael Ware,Proximity, Save This Rhino)
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